Well, it was worth a shot.
Twitter announced Wednesday that it will cease prompting users to quote tweet in lieu of the standard retweet. That's right, you can now retweet — without first adding a comment — to your heart's content (just like you always could).
According to Twitter, the initial hope was that asking people to add their own words to a tweet would lead to "more thoughtful amplification" on the platform. Unfortunately, as the company noted in a Dec. 16 thread, that didn't really happen.
"The use of Quote Tweets increased, but 45% of them included single-word affirmations and 70% had less than 25 characters," wrote Twitter. Read more...
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