It's the end of the world. Do you cover for your friend who has just cheated on his girlfriend? Or do you tell the girlfriend, who is also your friend?
This is one of the scenarios players face in Tinder's new interactive series, Swipe Night. The weekly episodic game/online series/profile matching tool debuted in the US last night. Tinder users only had until midnight to consume episode 1, and can't play it over again. The next chance they'll have to play and make decisions in the apocalyptic scenario is in episode 2, next Sunday.
The format is innovative and, well, fun, as a whole. But with the premiere of a new kind of content, something interesting and all too rare happened: people were accidentally super honest, in public. Read more...
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