A look at Peloton, which may raise $1.2B in this week's IPO and sells $2.3K iPad-equipped stationary bikes and $40/mo. cycling video subscriptions to 510K+ subs (Josh Constine/TechCrunch)

Josh Constine / TechCrunch:
A look at Peloton, which may raise $1.2B in this week's IPO and sells $2.3K iPad-equipped stationary bikes and $40/mo. cycling video subscriptions to 510K+ subs  —  13 reasons this bike has a cult  —  It makes lazy people like me work out.  That's the genius of the Peloton bicycle.

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