Facebook, with 5x Stories users across its apps than Snapchat, needs to make the unskippable Stories ad format work to keep revenues growing (Josh Constine/TechCrunch)

Josh Constine / TechCrunch:
Facebook, with 5x Stories users across its apps than Snapchat, needs to make the unskippable Stories ad format work to keep revenues growing  —  Commercials for the TV of tomorrow  —  Prepare for the invasion of the unskippables.  If the Stories social media slideshow format is the future of mobile TV …

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