UPDATE: Jun. 30, 2023, 3:30 p.m. EDT This post has been updated to reflect current sale prices across several categories ahead of Prime Day.
We all know someone who refers to their entire birth month as their birthday. That's kind of how Amazon treats Prime Day.
On June 21, Amazon announced that Prime Day 2023 will start on July 11 at 3 a.m. ET and run through the end of July 12, which lines up with the familiar early-week, mid-July time slot that we've gotten used to since Prime Day outgrew its original single-day nature. New deals will drop every 30 minutes throughout that Tuesday and Wednesday.
Other deals, however, are already dropping. Like now.
Announcement day doubled as kickoff day for early access to select Prime Day deals. Some are invite-only (like this $99.99 43-inch Amazon Omni 4K Fire TV) and many are only available to Prime members — kind of the whole point. However, live sales from many big brands (like the Apple and Roborock deals below) that precede Prime Day aren't officially associated with the early event and don't require a Prime membership to unlock the deal.
We're tracking the best early Prime Day deals at Amazon below and refreshing the list constantly.
If you're looking to compare prices at competing sales from Walmart, Best Buy, and Target, we're tracking those, too.
Note: All newly added deals are marked with a ✨, while deals with a 🔥 have dropped to an all-time low price. Amazon's exclusive invite-only deals are marked with a 📨.
Amazon device deals
Why we like it
Amazon's 2021 version of the Echo Buds is a solid AirPod alternative thanks to its active noise cancellation feature that can help drown out unwanted background noise without making things too quiet. The earbuds also allow for customizable EQ, and work with other voice assistants like Siri and Google (not just Alexa). Ahead of Prime Day, you can snag a pair for just $84.99, $55 off the original price.
Echo devices
-
Echo Buds (2023) — $34.99
$49.99(save $15) -
Echo Auto — $34.99
$54.99(save $20) -
Echo Frames — $169.99
$269.99(save $100)
Fire Tablets
-
Amazon Fire HD 10 — $89.99
$189.99(save $100) -
Amazon Fire HD 10 and Fire TV Stick 4K — $174.98
$199.98(save $25)
Kindles
-
Certified Refurbished Kindle Paperwhite (8 GB) — $79.99
$124.99(save $45) ✨🔥 -
Certified Refurbished Kindle Paperwhite (16GB) — $89.99
$134.99(save $45) ✨ -
Certified Refurbished Kindle Paperwhite Signature Edition (32GB) — $114.99
$169.99(save $55) ✨
Amazon subscriptions
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New subscribers only: Amazon Music Unlimited — four months for free (save $10.99/month)
-
Amazon Fresh — 20% off in-stores when you spend $50 or more
-
Luna Controller with one month of Luna+ — $39.99
$69.99(save $30)
WiFi systems
-
Amazon Eero 6+ Mesh WiFi System — $284.98
$439.98(save $155)
Apple deals
Why we like it
The most recent 10.2-inch iPad — just iPad — is well under $300 and at its lowest price ever with its 24% discount at Amazon, making it approachable for anyone who definitely wants an Apple tablet but wants to avoid Pro prices. The 9th generation iPad features upgrades like the speedier A13 Bionic chip, a True Tone display, and a better front-facing camera for crispier FaceTiming. As always, it works with the first-generation Apple Pencil.
Macbooks
-
2020 MacBook Air (M1 Chip, 8GB RAM, 256GB SSD) — $799.99
$999(save $199.01) -
2021 MacBook Pro, 14-inch (M1 Pro Chip, 16GB RAM, 1TB SSD) — $1,999
$2,499(save $500) -
2022 MacBook Pro, 13-inch (M2 Chip, 8GB RAM, 256GB SSD) — $1,099
$1,299(save $200) -
2023 MacBook Air, 15-inch (M2 Pro Chip, 8GB RAM, 256GB SSD) — $1,199
$1,299(save $100) 🔥
iPads
-
Apple iPad Pro (6th Generation) — $1,049
$1,099(save $50) -
Apple iPad Air (5th Generation) — $551
$599(save $48) -
Apple iPad Mini (6th Generation) — $469
$499(save $30)
AirPods
-
AirPods Pro (2nd Generation) — $199
$249(save $50) -
AirPods (3rd Generation) — $159
$169(save $10) -
AirPods Max — $449.99
$549(save $99.01)
Apple Watches ✨
-
Apple Watch SE (40mm, GPS) — $219
$249(save $30) ✨🔥 -
Apple Watch SE (44mm, GPS) — $239
$279(save $30) ✨ -
Apple Watch Series 8 (41mm, GPS) — $329
$399(save $70) ✨ -
Apple Watch Series 8 (41mm, GPS + cellular) — $429
$499(save $70)
Vacuum deals
Why we like it
Roborock just released their new S8 Series robot vacuums in spring 2023, so we're psyched to see them on sale already. Compared to one of our previous-favorite hybrids, the S7, the S8 introduces AI-powered obstacle avoidance, amped suction power, and dual roller brushes underneath. Roborock says that those last two improvements lead to a 30% increase in hair pickup. The "plus" version also includes a self-empty dock that holds at least two months' worth of debris before you have to empty it.
More robot vacuum deals
-
Yeedi Vac Max — $239.99
$349.99(save $110) -
Eufy Robovac X8 Hybrid — $349.99
$649.99(save $300 with coupon) -
Roborock S8 — $599.99
$749.99(save $150 with coupon)
Cordless vacuum deals
-
Dreametech T30 — $399.99
$579.99(save $180) -
LG CordZero A9 — $318
$449.99(save $131.99) -
Samsung Jet 75 Clean Station — $426.83
$649(save $222.17)
TV deals
Why we like it
You can't not take advantage of Amazon's flagship 4K TV being under $100 — that's an unbelievably rare price for a 43-inch 4K model from any brand. (If you're one of the lucky Prime members who has this invite-only deal unlocked, you'll make it work.) The Omni is the smoothest way to experience Amazon's crowd-favorite Fire TV platform and intuitive app navigation. The two larger Omni sizes get particularly good marks for their crisp HDR handling due to their support for Dolby Vision.
More TV deals
-
Amazon 32-inch 2-Series HD Fire TV — $129.99
$199.99(save $70) -
Toshiba 43-inch V35 Series HD Fire TV — $149.99
$199.99(save $50) -
Amazon 43-inch 4-Series 4K Fire TV — $259.99
$369.99(save $110) -
Amazon 43-inch Omni 4K Fire TV — $99.99
$399.99(save $300) 📨 -
Amazon 50-inch 4-Series 4K Fire TV — $309.99
$449.99(save $140) -
Hisense 50-inch U6 ULED TV — $299.99
$529.99(save $230) -
Amazon 55-inch 4-Series 4K Fire TV — $379.99
$519.99(save $140) -
Hisense 58-inch U6 ULED TV — $399.99
$599.99(save $200) -
Amazon 65-inch Omni 4K Fire TV — $559.99
$759.99(save $200) -
Amazon 75-inch Omni 4K Fire TV — $719.99
$1,049.99(save $330)
Headphones and earbuds deals
Why we like it
We know, we know, another invite-only deal, but Amazon made them extra exclusive for a reason. At $89.95, these JBL headphones are $10 cheaper than they've ever been, making them by far some of the cheapest headphones that offer up to 50 hours (!!!) of battery life.
Note: AirPods and Echo Buds deals can be found under the Apple and Amazon device deals sections respectively.
Headphones
-
JBL Tune 510BT — $29.95
$49.95(save $20) ✨ -
Philips Over-Ear SHP9600 — $69.99
$129(save $59.01) ✨🔥 -
Anker Soundcore Life Q35 — $94.99
$129.99(save $35 with coupon) ✨ -
Sennheiser HD 569 — $99.95
$149.95(save $50) ✨
Earbuds
-
JBL Vibe Beam — $39.95
$49.95(save $10) ✨ -
Anker Soundcore Life P3 — $69.99
$79.99(save $10) ✨ -
Anker Soundcore Sport X10 — $69.99
$79.99(save $10) ✨ -
Anker Soundcore Space A40 — $79
$99.99(save $20.99) ✨ -
JBL Live Pro TWS 2 — $99.95
$149.95(save $50) ✨🔥 -
JBL Reflect Aero TWS — $99.95
$149.95(save $50) ✨🔥 -
Samsung Galaxy Buds 2 — $119.99
$149.99(save $30) ✨ -
Sennheiser MOMENTUM True Wireless 3 — $195.08
$279.95(save $84.87) ✨
Gaming deals
Why we like it
Amazon already has the Xbox Series X Diablo IV Bundle on sale for $10 off. $10 off of a $500-something console isn't huge monetarily, but it's pretty significant in terms of timing — the highly-anticipated game just came out at the beginning of June and the standalone version itself hasn't even been on sale yet.
More console deals
-
Logitech G Cloud — $299.99
$349.99(save $50)
Gaming monitors and gaming laptops
-
Acer Nitro 27-inch XZ27 1500R Curved Gaming Monitor — $189.99
$329.99(save $140) -
Samsung 34-inch Odyssey G85SB QD-OLED Curved Gaming Monitor — $1,199.99
$1,499.99(save $300) -
MSI Pulse GL66 15.6-inch (Nvidia GeForce RTX 3070, Intel Core i7, 16GB RAM, 512GB SSD) — $1,098.99
$1,599(save $500.01)
Gaming controllers, headsets, and microphones
-
Luna gaming bundles — up to 45% off
-
PowerA Spectra Infinity Enhanced Wired Controller for Xbox Series X/S — $33.99
$44.99(save $11) -
Logitech G435 Lightspeed Bluetooth Wireless Gaming Headset — $29.99
$79.99(save $50) -
Razer Kraken Gaming Headset — $46.99
$79.99(save $33) -
HyperX SoloCast USB Condenser Gaming Microphone — $39.97
$59.99(save $20.02)
Pet deals
Why we like it
Out of all the automatic litter boxes we've looked into, the Petkit PuraX is the best one for skittish cats: "Its ergonomic shape more closely follows the traditional enclosed litter box that fraidy cats may find more approachable, with a flat top for potential storage or cat naps," writes Mashable senior shopping reporter Leah Stodart. Controlled via a mobile app (with multiple cleaning modes), it features a built-in deodorizing system and a large, seven-liter waste container that can fit cats up to 18 pounds.
More pet tech deals
-
PetKit Automatic Feeder with stainless steel bowl (10 meal) — $99
$119(save $20) -
Cat Mate C500 Automatic Feeder (5 meal) — $59.99
$89.96(save $29.97) -
PETLIBRO Dockstream App Monitoring Water Fountain — $64.99
$79.99(save $15 with coupon) -
PETLIBRO Dockstream Battery-Operated Water Fountain — $54.99
$69.99(save $15 with coupon) -
PETLIBRO Granary Camera Monitoring Feeder — $129.99
$159.99(save $30 with coupon) -
PETLIBRO Granary WiFi Feeder — $74.99
$119.99(save $45 with coupon) -
PetSafe Drinkwell Seascape Pet Fountain — $79.95
$89.95(save $10) -
WOPET Automatic Dog Feeder — $69.99
$79.99(save $10 with coupon)
GPS and health trackers
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FitBark GPS Dog Tracker (2nd Gen) — $59.97
$99.95(save $39.98 with coupon)
Grooming tools and lint-rolling accessories
-
PetKit Airclipper 5-in-1 Pet Grooming Vacuum — $139
$199(save $50 with coupon) -
Aquapaw Pet Bathing Tool — $19.79
$24.95(save $5.16) -
B-Air Fido Max 1 Dog Dryer — $59.49
$69.99(save $10.50) -
Dexas MudBuster (Medium) — $13.95
$21.99(save $8.04) -
ChomChom Pet Hair Remover — $19.99
$31.95(save $11.96)
Self-cleaning litter boxes and enclosures
-
Omega Paw Roll 'n Clean Litter Box — $36.80
$89.99(save $53.19) -
TRIXIE Litter Box Enclosure — $59.99
$84.99(save $25)
Pet DNA test deals
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Embark Breed ID Test — $109
$129(save $20) -
Embark Breed + Health Test — $159
$199(save $40)
For dogs
-
Chuckit! Ultra Ball (Medium, Pack of 2) — $8.39
$13.99(save $5.60) -
Outward Hound Fun Feeder Slo Bowl — $14.44
$21.99(save $7.55) -
Outward Hound Hide-A-Bee (Large) — $12.99
$19.99(save $7) -
Outward Hound Hide-A-Squirrel (Small) — $10
$14.99(save $4.99) -
Outward Hound Nina Ottosson Challenge Slider (Advanced) — $23.99
$32.99(save $9 with coupon) -
Outward Hound Nina Ottosson Dog Casino — $20.30
$24.99(save $4.69) -
Outward Hound Nina Ottosson Dog Hide N' Slide (Intermediate) — $10.36
$24.99(save $14.63) -
Outward Hound Nina Ottosson Dog Twister (Advanced) — $15.19
$24.99(save $9.80) -
Outward Hound Snack Bag (Tortilla Chips) — $7.99
$9.99(save $2) -
Pet Zone IQ Treat Ball — $7.50
$14.95(save $7.45) -
TRIXIE Mad Scientist Puzzle — $15.75
$23.99(save $8.24)
For cats
-
Catit Senses Grass Planter — $10.23 $15.99 (save $5.76)
Pet bed deals
-
Casper Dog Bed — save 20% on all sizes
-
Floppy Dawg Just Chillin' Elevated Dog Bed (Medium) — $56.95
$74.95(save $18) -
YETI Trailhead Dog Bed — $225
$300(save $75)
Kitchen deals
Why we like it
Another of Amazon's seriously impressive invite-only deals, the internet's favorite sparkling water maker can add some fizz to the flavor of your choice and save a few bottles or cans along the way. SodaStream's spring 2023 release, the E-Terra, rocks a new interface with three settings of electronic carbonation control and lights up when bubbling.
Air fryers and multicookers
-
Chefman 4.5-quart Digital Air Fryer — $78.53
$99.99(save $21.46) -
COSORI Air Fryer Pro LE (5-quart) — $79.93
$99.99(save $20.06) ✨ -
Ninja Foodi 14-in-1 OL501 — $109
$279.99(save $170.99)✨
Coffee makers
-
Keurig K-Mini — $59.99
$99.99(save $40) -
L'OR by Philips Barista System Coffee and Espresso Machine — $119
$189(save $70 with on-page coupon) -
Ninja DualBrew System 12-Cup Coffee Maker — $129.99
$199.99(save $70)
Other kitchen deals
-
Stasher Reusable Silicone Bag (0.5 gallon) — $10.79
$21.99(save $11.20) -
Stasher Reusable Silicone Bag (6-pack) — $52.41
$68.94(save $16.53) 🔥 -
KitchenAid Artisan Series 5-Quart Tilt-Head Stand Mixer — $379.99
$449.99(save $70) ✨
Luggage deals
Why we like it
You shouldn't have a hard time distinguishing your suitcase from other luggage on the carousel with this subtly-cosmic piece. The iridescent black version of American Tourister's largest Moonlight hardside spinner is 28 inches and expandable to maximize packing space. Amazon's deal also beats American Tourister's own website: This color is no longer available there, and the other 28-inchers are only on sale for $153.99.
More luggage and bag deals
-
American Tourister Fieldbrook XLT 4-Piece Set — $80
$189.99(save $109.99) -
Samsonite Winfield 3 DLX Medium Spinner — $157.84
$269.99(save $112.15) -
Samsonite SoLyte DLX Large Expandable Spinner — $202.99
$279.99(save $77) -
Samsonite Freeform Medium Spinner — $149
$229.99(save $80.99) -
Samsonite Winfield 3 DLX Large Spinner — $159.34
$279.99(save $120.65) -
Bold By Travelpro 28-inch Expandable Rollaboard — $215
$249.99(save $34.99) -
Travelpro Maxlite 5 25-inch Expandable Spinner — $162.74
$219.99(save $57.25) -
American Tourister Belle Voyage Hardside 20-inch Spinner — $76.51
$139.99(save $63.48) -
American Tourister Moonlight 21-inch Spinner — $79.99
$149.99(save $70) -
American Tourister Star Wars 21-inch Spinner, Storm Trooper — $91.98
$199.99(save $108.01) -
Carhartt Large Pack + 3 Can Insulated Cooler — $109
$119.99(save $10.99) -
Adidas Defender Duffel Bag — $26.99
$40(save $13.01)
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