Memo: BuzzFeed plans to rely on OpenAI to enhance quizzes and personalize content; a spokesperson says its newsroom is focused on "human-generated journalism" (Alexandra Bruell/Wall Street Journal)

Alexandra Bruell / Wall Street Journal:
Memo: BuzzFeed plans to rely on OpenAI to enhance quizzes and personalize content; a spokesperson says its newsroom is focused on “human-generated journalism”  —  CEO Jonah Peretti said publisher would use the technology to make more comprehensive quizzes, interactive content

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