Mobile marketing company AppLovin announces a $430M deal to acquire Wurl, a content distribution and advertising service for connected TVs (Todd Spangler/Variety)

Todd Spangler / Variety:
Mobile marketing company AppLovin announces a $430M deal to acquire Wurl, a content distribution and advertising service for connected TVs  —  Mobile marketing software company AppLovin is jumping into the connected-TV streaming video space with a deal to acquire Wurl for $430 million.

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