Spend enough time online and you’ll grow comfortable with death. That is not to say you will reach an actual detente with the horrors of mortality, but rather you’ll become used to the subject of death creeping into your internet existence.
Absurdly morbid jokes about dying, depression, and other darks things are the backbone of almost every social media platform — but nowhere is it more true than on Twitter.
Which brings us to Mr. Peanut.
In case you missed this particularly strange saga, Planters — insert your own air quotes — killed off its longtime mascot Mr. Peanut of 104 years. Come Super Bowl Sunday, barring any change in plans, Planters will debut the next major chapter in its Mr. Peanut death saga via an ad during the big game. The whole thing is a bit of a dark, weird twist for a character that's never been particularly beloved online. Read more...
More about Brands, Super Bowl, Death, Mr Peanut, and Culture
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