Why Android Nearby, iBeacons, and Eddystone failed to gain traction: low consumer awareness, spammy local notifications, complicated on-site rollouts, more (Kyle Wiggers/VentureBeat)

Kyle Wiggers / VentureBeat:
Why Android Nearby, iBeacons, and Eddystone failed to gain traction: low consumer awareness, spammy local notifications, complicated on-site rollouts, more  —  Apple, Google, and other tech titans once trumpeted beacons — tiny transmitters that interact with smartphones, wearables, and other nearby gadgets — as the future of retail.

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