MoviePass hatches a new survival plan, and it's not a good look

As MoviePass fights to hang on after the business reality of not being profitable came crashing down over the summer, a new tactic has emerged: Force lapsed users to resubscribe without their knowledge.

Only one reaction GIF comes to mind at this juncture.

To understand how we got here, we first have to look back to the golden days of August, which was approximately 100,000 years ago in 2018 time. Toward the end of that month, MoviePass forced all of its annual subscribers to downgrade to the company's new (and now, only) three-movies-per-month-for-$9.95 plan. 

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