How Timehop, running out of money, ditched programmatic ad partners, built its own ad server, boosted CPMs from $2 to $14, and increased revenues 10x YoY — Timehop had three months of runway in the bank when it decided its current advertising solution wasn't going to cut it.
from Techmeme https://ift.tt/2CaSY7Y
No comments:
Post a Comment